There are different types of embossing. The Cuttlebug does dry embossing. I have the Cuttlebug and I love it. It adds such a sweet and professional touch to your paper crafts. However, I will say - you have to be really into scrapbooking, card-making or gifting to get your use out of this machine.
I've chosen some of my favorite examples of simple embossing that you can do with the Cuttlebug.
Embossed Kraft Tags by The Moonglade Garden
Delightful Florets card
Condolences card by Danielle Flanders